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Building the next great coffee company from the grounds up

Tony Konecny, cofounder of Tonx Coffee, is back in the mail-order whole-bean coffee business. This time he aims to start in the black.

Coffee roaster Tony Konecny, better known by his nickname Tonx, had his first run at a mail-order, subscription-based coffee service play out in a way most people would see as success. Three years after its founding, his angel- and seed-stage-funded startup, Tonx Coffee, was bought out by Blue Bottle Coffee, which itself got gobbled up by Nestlé in 2017. At the time of its acquisition, the company was doing several million in annual sales and had been talking to venture-capital firms about a Series A investment.

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