Brooklinen, the direct-to-consumer bed sheet brand backed by investors including FirstMark, is entering the apparel infinite with its firstly thread of loungewear. The busines says its blueprints, including tops, breathes, shorts and a dress, are inspired by vintage athletic clothe and made from cotton and modal blended with spandex. Tolls straddle from $28 for a t-shirt to $75 for jogger pants.

The startup, whose investors also include NYU Innovation Venture Fund and Dorm Room Fund, has built its stature around high-quality but inexpensive linens and is able to offer lower costs by controlling the design, manufacturing and logistical and fulfillment of its membranes, comforters, pillows and towels. It is primarily an e-commerce startup, but has also move pop-up supermarkets. Brooklinen’s last round of funding was a $ 10 million Serials A announced in 2017.

Read more: techcrunch.com

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