Blobr, the ‘no-code’ company turning APIs into products, raises €1.2M pre-seed

Blobr, a Paris-based startup operating in the no-code space with tech to make it easier for companies to expose and monetise their existing APIs, has raised EUR1. 2 million in pre-seed funding.

The round is led by pan-European pre-seed and seed investor Seedcamp, with participation from New Wave, Kima and many angel investors. Blobr is also the first corporation to take investment from New wave — the brand-new European venture capital firm co-founded by Pia d’Iribarne and Jean de la Rochebrochard — since the VC confirmed it had closed $56 million in deployable fund from an all-star lineup of investors, including Iliad’s Xavier Niel, Benchmark’s Peter Fenton and Tony Fadell of Apple fame.

Blobr, founded by Alexandre Airvault( CEO) and Alexandre Mai( CTO ), is aiming to become the default value” business and product blanket” for APIs. This idea is to enable product and business people to manage and monetise a company’s application programming boundaries without technical knowledge or the need to use up more internal engineering assets. And by doing so, the startup believes we’ll attend much more innovative use of APIs as commercial data and functionality is made accessible by more third parties to build on top.

” We belief companies should stop thinking of APIs as mere pipes and start house them as products to loose their influence ,” says Airvault.” This implies APIs should be priced, customized and managed with a user-oriented mindset and is not simply a tech one “.

To make this a reality, Blobr is designed to empower product and business owners to” constitute data-sharing a profitable model”, while reducing their dependence on tech.” I believe this approach is what will drive the data exchanges to the next degree”, he explains.

Blobr’s no-code technology proposals quite a lot of functionality already. From one existing internal API, you can filter confidential information or GDPR-related data; it’s too possible to deliver different API output depending on customer segmentation so you only disclose the data that’s needed; and API usage can be linked to usage-based business poses or a monthly subscription in Stripe.

Airvault says the startup’s main competitors include API management solutions from Google, IBM, Axway and MuleSoft. “Those pulpits are tailored for internal APIs but are not thought of and optimized to manage APIs as products. They are accommodated for technological people, whereas Blobr as a no-code solution is built from scratch for make and business people to avoid technical beings to be involved in the equation, ” he adds.

New Wave is a new European seed store leader up by ex-Accel VC Pia d’Iribarne

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