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VideoReel - Commercial

Black fashion of the 1990s was groundbreaking. This new exhibit celebrates its rise

Cross Colours, the innovative apparel line that established figure to today’s tends, is the focus on a retrospective at the California African American Museum.

21st-century pulpits such as Instagram have started it easier than ever before for businesses to exercise direct-to-consumer advertising. With each swipe through the app’s algorithm, countless influencers and advertisers benefit from seeings on their makes. But before engineering made this kind of advertising essentially omnipresent, brands relied on more traditional methods–such as product placement. In 1990, when Will Smith’s vibrant comedy( and wardrobe) appeared in living rooms across the country during the first season of The Fresh Prince of Bel-Air, the Los Angeles-based clothing brand worn by the lead actor was catapulted to stardom. Cross Colours, founded by designers Carl Jones and T.J. Walker simply the year before, became an instant commercial-grade success.

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