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Apple’s sky-high prices are here to stay

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November 3, 2018

Apple’s sky-high prices are here to stay


It’s not just you: Apple’s hardware is more expensive than ever. That may be bad news for your purse, but it’s a trend that’s likely to continue — because it’s working.

SEE ALSO: With new $2,300 iPad Pro, Apple substantiates itself a knot of bright schmucks

The company, which grew the first ever to reach a $ 1 trillion grocery ceiling in August, merely reported another record quarter, with income up 20 percent from the same period last year. And, more, iPhone auctions weren’t stronger and stronger as expected, with the company selling about same number of iPhones as this time last year.

That the company can define brand-new income evidences with iPhone marketings remaining relatively flat demoes exactly why Apple is charging more for its inventions than ever. Quite simply: it was able to make more money while exchanging fewer makes. Read more …

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