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Apple sends out invites for March 25 ‘special event’

Apple sent out invites to reporters this afternoon for a March 25 special phenomenon at the Steve Jobs Theater in Cupertino.

Reports have expressed the view that the company places particular emphasis its keynote on the contents line-up of its business. The invite offers some pretty heavy-handed indicates that the video material assistance will be on full display at the occasion, chiefly a film spool countdown timer that eventually discloses the quotation “It’s show time.”

Here’s a gif of the animation YD3QZLi9Kf

— Matthew Panzarino (@ panzer) March 11, 2019

Apple has been seeding a ton of Tv demoes and delivering slew of edicts about the contents that it has in the pipeline, but we’ve strangely heard quite little about the underlying platform or subscription that Apple has strategy beyond media reports.

There’s also been some discussion about a due business for Apple News being announced here, but given the somewhat overt commerce notes to the video busines, the bulletin product might either not be quite ready or could be playing second fiddle to the video advertisements. Speaking of back burner, hardware announcements feel unlikely, though AirPower and a second-generation AirPods feel long overdue.

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