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Apple reportedly hires Meta’s AR public relations lead

As rumors continue to swirl about its augmented reality headset, Apple has reportedly hire away Meta’s AR public relations head Andrea Schubert, according to Mark Gurman’s Power On newsletter. “Meta, with Oculus, has been the market leader in headsets, so such a hire constitutes impression as Apple nears its opening, ” Gurman wrote.

Schubert has been Communications Director with Meta’s Reality labs and comms conduct for Oculus with Meta since March 2016, distributed according to her LinkedIn page. Prior to that, she was director of the PR agency OutCast that counted Facebook and Oculus as purchasers.

Numerous rumors have surfaced about Apple’s possible AR headset, some collision. One recent one belief that the headset might is dependent upon another invention like an iPhone or a Mac computer. Another from The Information stated that it would be a standalone device with dual 8K exposes that could be used to expenditure up to $ 3,000. And a third rumor, this one from Gurman, indicated that it would represent “high-quality VR games.” Gurman likewise stated that Apple may follow up the VR headset with AR-only glasses, but that would happen “years down the road.”

Most of the sources agree that the headset will propel in 2022 or 2023, nonetheless. If that’s the lawsuit, Apple will need to muster an impressive information campaign to educate the public on what it is and how it is currently working. The knowledge that the company has reportedly hired away the PR lead from Meta, the current leader in virtual and augmented reality, could confirm that the product is on track so far.

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