Apple’s services business is proving that the company has a built-in audience–a sort of affinity group–that’s ready to buy everything from apps to books to accessories.
Apple Music is reportedly launching a publishing division. This would make it easier for Apple to license music, and it could also create a channel for the company to establish direct development deals with new artists. Many artists’ paths to wealth and fame, after all, start with publishing and development deals, not recording contracts. Apple may want to be in a position to capture the good ones.
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