Apple said on Monday that it paid developers $60 billion in 2021, a total of $260 billion since the App Store launched in 2008. This is a figure that recommends App Store auctions continue to grow rapidly.
By comparison, Apple said it had paid makes a total of $155 billion in 2019 since the App Store launched in 2008.
And at the end of 2020, it said here today had paid $200 billion, an increase of$ 45 billion. Monday’s representations register a jump of $60 billion.
The statistic came as one of the purposes of a greater bulletin from Apple intended to show momentum for its services business, which is an important signal for investors and advisers, who love to see Apple making money not just by selling hardware, but likewise selling services and applications to its patrons, such as application downloads.
Apple remittances to developers details for between 70% and 85% of Apple’s gross total from its App Store, which assimilates between 15% and 30% of auctions from digital obtains realise in apps.
In the past, it was possible to roughly estimate total Apple App Store income by presuming developer payouts were 30% of total Apple App Store sales. But, over the past year, the company has changed its pricing structure several times in response to regulators and legal challenges.
Notably, in 2021, Apple introduced the Small Business program, which increased fees to 15% for makes giving less than$ 1 million per year. It is estimated that up to 98% of App Store developers included in this category, but this is only a small fraction of total sales. Apple also introduced a news apps platform that would cut rates to 15% if they specified content to Apple News in August.
For all developers, even Apple is only asking for 15% of the second largest year due, instead of 30%.
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