Apple built a $1 trillion empire on two metaphors. One is breaking

Technology that once seemed so easy now seems like it’s realise us do its bidding, writes Cliff Kuang in his new book,’ User Friendly: How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play.’

On August 2, 2018, Apple became the world’s first public fellowship worth more than$ 1 trillion. If anything, that abstract figure understates the company’s contact. Apple reaches the first thing that hundreds of millions of people look at when they wake up. The company’s supply chain can extract trace amounts of rare-earth minerals from anti-personnel mines in the Democratic Republic of the Congo, embed them in one of the planet’s most advanced computers, and deliver the whole thing to the steppes of Mongolia. And more Apple’s rise is nothing more or less than the story of three interfaces: the Macintosh OS, the iPod click wheel, and the iPhone touchscreen. Everything else has been fighting about how the pie would be divided up among competitors and copycats.

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