Austin Soldner and Michael Schaecher, the co-founders of the brand-new sunglasses label Futuremood, met at the newly formed San Francisco research and development lab established by the high-end audio tech make Bose.
The two were tasked with working on Bose’s sunglasses wearable and ligament over a shared interest in sneakers and style. Over countless discussions the two men recognized there was an opportunity to use technology to rewrite the sunglasses playbook and propel the first brand-new label to the market since Oakley came on the scene.
There was also an opportunity to bring the materials science and tech-forward strategies that sneaker fellowships have developed to an industry that hadn’t seen any real technological rebellions in decades.
Enter Futuremood ” Auras ,” which the company legislation as the first glasses scientifically tested and proven to alter your mood.
Using technology developed by the lens manufacturer Zeiss, Futuremood’s first glasses come in four colorings — a relaxing green, a refreshing blue-blooded, an invigorating red and a concentrate amber. The corporation is propelling its eyewear in two forms, a boxy, chunky formulate and a more traditional rounded frame.
Any mood-altering influences are thanks to Zeiss’ halochrome lens engineering, which the lens make collaborates with — and publishing articles on — to suss out the science behind its claims that the use of filtered light can change the behavior kinfolks feel.
There’s some preliminary research that the company has done, but the science is still largely unproven( Zeiss attended two studies at European universities ).
Schaecher and Soldner are adherents, and the two longtime tech execs ascertain these lenses as a window into a wider world of cloth science experimentation and produce proliferation that they’re hoping to bring to sell with Futuremood.
” If you think about sneakers and where Nike and Adidas got to where they are today, it was through innovation in product design and materials and branding and marketing and all of that had been missing from the sunglasses gap ,” Schaecher said.
The second market hire at Airbnb and the first sell hire at the now-defunct Munchery, Schaecher knows a thing or two about labelling. Meanwhile, Soldner, the founder of Playground.fm, and a onetime product designer at Jawbone, is the technological professional and lead decorator for all of Futuremood’s frames.
” We truly checked an opportunity to push the envelope in technical invention and product innovation ,” said Schaecher.” We have a backlog of nonsense to push the envelope of what sunglasses are .”
One thing sunglasses are is a awfully very big business. Consumers wasted $14.5 billion on sunglasses in 2018, according to the market research firm, Grand View Research.
If Futuremood can captivate even a fraction of that market with its unique spin on sunglasses, it’ll be in good shape.
As with better now direct to shopper concoction, Futuremood’s difference begins with its boxing. Tapping in to the mood-altering” wearable dopes” aesthetic, the company’s produce is packaged in boxes with the same bright colours as the sunglasses. Inside there’s a cloth to cleanse the glasses, a velvet container to hold them and a fragrant bundle of aroma pairs and a vaguely tarot-esque card with information about the glasses and the perception they’re meant to elicit( there’s even a Spotify playlist to listen to ).
In an email, Schaecher described the hotshot as” not as slight as CBD, but not stronger and stronger as a shot of tequila or glass of Rose.
” Austin and I are really into different ways of self care and taking minutes and … we meditated there was an opportunity to bring revel and joyfulnes ,” with the packaging, Schaecher said.” We don’t expect people to be firing up Spotify playlists and incense parallels every time they wear things .”
Futuremood has been mostly bootstrapped to date, and like everything else in the year of our Lord 2020, the company’s plans were pushed back by the coronavirus pandemic.
” Our lenses are made in Zeiss’ Italian factory and the glasses were made outside of Shenzhen ,” said Schaecher.” We quarantined the first order for two weeks. Zeiss was right in that region of Italy that was getting hit hard. We’ve been retarding since then. It’s hard to put into words what it’s like to grind on something for eighteen months … and then have to delay launching .”
Even with the pandemic, though, the company moved ahead with the design for its second product, and that gives a suggestion for where Schaecher and Soldner want to go with their business.” We have our second product line and that is not mood-altering glass ,” said Schaecher.” That’s a traditional sunglasses row that uses titanium composite metals that are more commonly seen in aerospace than in eyewear .”
The design aesthetic is also more in the luxury vein, which Schaecher tantalized was akin to something that would be more at home in a Cartier showroom rather than a direct to buyer brand’s digital storefront.
Right now, the company is going direct to purchasers through its internet site, but it’s looking at the potential for some retail collaborations and discipline sell when the country opens back up for business.
As for the mood-altering influences and whether” wearable pharmaceutical” can win market share, Schaecher is pretty rosy.” Parties unquestionably have actions ,” he said.” It’s a recreation, new thing that’s never existed prior to .”