As perennial front-runner for the claim of probably-the-most-evil tech company, Amazon has a long way to be done in order to refurbish its image as a take-no-prisoners, industry-consolidating asset machine.
In a bold effort to do so, the company announced today that it would buy the rights to Seattle’s KeyArena, an aging stadium currently under redevelopment in the city. Amazon founder and CEO Jeff Bezos boasts that the field will” be the first web zero carbon guaranteed arena in the world .”
” Instead of calling it Amazon Arena, we’re naming it Climate Pledge Arena as a regular reminder of the urgent need for climate action ,” Jeff Bezos wrote on Instagram.
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I’m aroused to announce that Amazon has bought the naming privileges to the historic Seattle arena previously known as KeyArena. Instead of announcing it Amazon Arena, we’re naming it Climate Pledge Arena as a regular reminder of the urgent need for climate action. It is likely to be the first net zero carbon verified realm in the world, generate zero trash from its operation and affairs, and use regained rainwater in the frost method to create the greenest ice in the NHL. #ClimatePledge
Other regular reminders for urgent atmosphere act include the company’s own employees walking out to protest its lack of accountability on environment editions, its ongoing courtship with oil and gas fellowships and the sheer quantity of goes in a single period we view Amazon delivery vans dropping packets off on the same block.
Addressing its record of climate inattention, Amazon announced a$ 2 billion investment in sustainable efforts to reduce the company’s massive carbon footprint earlier this week as one of the purposes of the same climate-friendly PR blitz.
Bezos himself announced in February that he would invest $10 billion of his personal wealth in a fund to tackle climate change, which is probably the least you can do when you’ve amassed an amount of capital that’s incomprehensible to any ordinary party at the expense of workers, the environment and whatever else get in the way.