Smart loudspeakers have been around for a few years now, and we have to give Amazon credit for various kinds of knocking it off. While digital deputies aren’t new, Amazon made a very smart move early on by opening up Alexa to third-party developers, thus allowing them to flood the market with smart speakers.
As a decision, it’s not stunning that Amazon is currently dominating the smart talker marketplace where according to the figures from eMarketer, Amazon currently owns 69.7% of the smart speaker busines. It’s such a big extend and in second place is Google, who currently ascendancies 31.7% of the market, while “others”( which presumably includes the likes of Apple) is at 18.4%.
Like we said, Amazon’s strategy with Alexa early on clearly helped them gain control of the market, plus with inexpensive maneuvers like the Echo Dot, it allowed them to capture a lot of market share very early on. eMarketer predicts that come 2021, Amazon’s market share will dip ever so somewhat to 68.2%, but even then, it was better sits them well ahead of the competition.
That being said, there are rumors suggesting that Apple could have a cheaper HomePod in the works. Whether or not that will do them any praises remains to be seen as the current HomePod doesn’t seem to have done all that well.
Amazon Leads The Smart Speaker Market, And Google Isn’t Even Close, original material from Ubergizmo. Read our Copyrights and expressions of use.
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