Amazon Fire TV is quietly catching up to Roku, and here’s how

Cheap hardware and slick software facilitated Fire TV get to 37 million active useds. Now Amazon’s uttering more moves beyond the stream stick.

Fire TV has become one of Amazon’s biggest equipment stumbles. Depending on how you interpreted the numbers, its 37 million active consumers could make it more popular than Roku( which reports 30.5 million active details globally ), and it’s also gaining on Roku’s streaming player share in the United Government. Fire TV might even be a secret weapon for Alexa, given that it’s included in the 100 million devices to date that have sent with Amazon’s articulation assistant on board.

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