Amazon confirms acquisition of Sizmek’s ad server

Amazon simply announced that it’s acquiring Sizmek’s ad helping and dynamic content optimization businesses.

” Sizmek and Amazon Advertising have many mutual customers, so we know how appraised these confirmed solutions are to their customer base ,” Amazon said.” Sizmek has been searching for a buyer for Sizmek Ad Server and Sizmek DCO, and we are both committed to resuming serving their patrons at the quality standards they’ve come to expect .”

The company added that the Sizmek makes will be operated separately from Amazon Advertising” for the time being .”

While Amazon’s ad revenue is tiny compared to its e-commerce business, it’s expanding immediately — the company’s “other” receipt, which is mostly advertising, changed 34% to $2.7 billion in its most recent quarter. The corporation is increasingly seen as the most likely challenger to Google and Facebook, the two biggest actors in online advertising.

Sizmek, meanwhile, declared bankruptcy earlier this year.

Bloomberg first reported that a lot was in the works. The financial terms of the acquisition is no longer disclosed.

2018 might be Amazon’ s year to take a leading role in online advertising

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