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Allbirds’s new sneaker collaboration isn’t as weird as it sounds

The sneaker startup and the boxed water brand Just feels like odd bedfellows, but the companies share aims and information technology.

Sneaker symbols are notorious for their unexpected collaborations. Take shoe startup Koio, which recently propel a croissant-inspired sneaker with baker Dominique Ansel that allows you to express your desire of French pastry in cushioned ergonomic consolation. Or Vans, which descended a collecting of Harry Potter kicks inspired by the four Hogwarts mansions. Today, sustainable sneaker label Allbirds drops-off its own somewhat creepy collaboration: The characteristically negligible symbol partnered with Just Water, the firebrand that sells water in caskets founded by Will Smith and his son Jaden Smith, on two new restriction volume sneakers.

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