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After selling Bread last year for over $500M, this founder just raised millions for his new fintech startup

When Daniel Simon sold Bread, a consumer purchase finance and fees startup he’d co-founded, to Alliance Data Organisation for over $500 million late last year, he instantly set his sees on build another startup.

During the pandemic, Simon says he said how much strain was is available on what he described as’ real-world’ businesses and their employees — such as truck drivers, plumbers, HVAC installers and last-mile delivery beings — “and how little the last decade of innovation in fintech has done to meet the needs of the vast and vital sails segment.”

So he teamed up with former Lyft exec Andrew Woolf to ascertain Coast, a company that is aiming to meet those needs with the mission of becoming “the financial platform for the future of transportation.”

And today, the New York-based company is announcing it has raised$ 6 million in an “oversubscribed” seed round of funding led by Better Tomorrow Ventures. Avid Ventures, Bessemer Venture Partners, BoxGroup, Colle, Foundation Capital, Greycroft, and Max Levchin’s SciFi VC — as well as more than a dozen angels including founders of Plaid, Flexport, Marqeta, Bread, Albert, Addi, Lithic, and other fintech and logistical startups — too settled coin in the round.

Coast co-founders Daniel Simon and Andrew Woolf

Businesses that are present sails need to enable their drivers to pay for vehicle-related expenses when they’re on the road, such as maintenance, roadside assistance and gas.

But once a sail reaches a length of more than merely a few vehicles, traditional small business credit cards are no longer sufficient because they lack the line-item level security, visibility, and controls necessary with a portable personnel, according to Simon.

“Fleet proprietors need transactions to be authorized, for example, for buying gas for the company van , not the personal car, and for satisfy up at the run , not realizing other buys in the gas station convenience store, ” he said.

Historically, sails have turned to specialized sail and gasoline credit cards which provide insures like limiting buys to only fuel concoctions of a particular grade or moving expenses on a per-vehicle basis. But Simon argues that the companies that sell such cards were founded decades ago with very little innovation since.

Coast’s goal is to use technology to provide fleet business owners and their employees fees products that are intuitive and easy to use.

“They need their hire and vehicle payments integrated into the rest of their operations, and they need fair and transparent business produces that are simple to understand, ” Simon said. Bottom line, he wants to producing the “same sort of ease of use and transparency that Bread brought to e-commerce consumers and retailers to a category of business and employee that is often overlooked in tech.”

Coast’s first product, which is set to launch later this year, is a commercial gasoline charge card. Drivers will be able use a physical Coast card they be maintained in their wallet or a shared Coast card in the vehicle, and when they swipe it at a spout at any broker that makes Visa, Simon says Coast will conduct a “rapid review of a complex place of rules to enforce the fleet business’s policies and flag potentially sham transactions.”

“No need for entering data prompted by the pump- the driver replenishes up and is on their path, ” he said.

Fleet owneds and managers can use Coast’s web portal to name motorists and vehicles, designated policies and settles about who can purchase what, how much, how often, and when. They are also welcome to get the presentation and notifies on their expense policies and potential abuse. At the end of the month, they will be able pay their Coast balance in full.

Down the line, the company plans to add integrations into major record scaffolds as well as into telematics pulpits that provision real-time data on vehicle status and location “so it can provide actionable spending insights back to sail managers.” Over time, Coast also plans to expand into more categories of fleet businesses’ spending as it seeks to become more of a holistic stage for the industry.

Sheel Mohnot of Better Tomorrow Ventures, who took a seat on Coast’s board as part of the financing, says his firm was impressed by both the size of the opportunity and the team at Coast that’s tackling it.

“The space is one of those massive unsexy categories with immense incumbents that most people have never heard of but patrons — who are forced to use them — universally hate. It’s the perfect recipe for a startup to come in and stopped it with a much better experience, ” Mohnot told TechCrunch via e-mail. “Similar to what Ramp or Brex do for startups, Coast does for sail hustlers- it helps them control their spending so they can focus on originating their business.”

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