AB Tasty raises $40 million to optimize e-commerce user experience

AB Tasty has raised a new $40 million fund round led by Credit Mutuel Innovation with existing investors Korelya Capital, Omnes, Partech and XAnge also participating. Overall the startup has raised $64 million.

The startup is focused on improving user experience on e-commerce programmes, pas entrances, way websites and more. It makes you customize the sense and the piece placed of your application depending on the person you’re interacting with.

AB Tasty started the fundraising process at the end of last year and managed to close this funding round around the end of April. “We were supposed to close the round by the end of March and then coronavirus hit, which delayed the closing a little, ” co-founder and CEO Alix de Sagazan told me. But it seems like lockdowns didn’t forestall the startup.

At first, AB Tasty was a web analytics bureau. In 2013, the company started working on a software-as-a-service product with a simple testing product — hence the name AB Tasty. But it progressed beyond that with specific recommendations engine.

Integrating AB Tasty on your website uses pretty much like integrating Google Analytics. You positioned a single indication of JavaScript code on every page of your locate. It causes you learn a ton of information about your guests and sort them into buckets — for European consumers, they’d have to give their consent in the GDPR module. You can separate committed useds from informal drifters, you can identify customers who have been on your site for a while, etc.

After that, you can act on those segments to mail personalized letters. For instance, you have been able throw a discount to users who have a loyalty card employing dynamic widgets.

More recently, AB Tasty has been trying to make it easier to roll out new features and customize an app for a specific audience. It lets you obscure pieces behind flags and initiation them depending on multiple status. For instance, you have been able progressively roll out a new feature to 10% of your user base, then 20% of your user locate, etc. You could also obstruct boasts that aren’t available in some countries.

Overall, AB Tasty is trying to increase your average basket size, upsell your patrons with other products, perform clients come back more often and render more revenue.

Originally from France, AB Tasty now has units in many different countries, like germany, the U.K ., Spain, Singapore and the U.S. “I moved to New York in September 2018. It’s been nearly two years and we’ve had extraordinary expansion since I reached in the U.S ., ” Alix de Sagazan said.

Revenue in the U.S. has pranced by 480% over the past two years and 60% of the company’s revenue now comes from outside of France. The firm has around 900 clients, such as Le Bon Coin, LVMH, L’Oreal, Carrefour, Leclerc, Oui.SNCF, Sephora, Disneyland Paris, etc.

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