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A VC explains the one factor in decision-making that could avoid a fatal mistake

VC and political strategist Bradley Tusk items his past experience with Katerra and how he managed to avoid making a costly investment in the now-bankrupt structure startup.

Disrupting the construction industry makes a lot of smell on paper. The industry is massive. The Associated General Contractors of America estimates that $ 1.3 trillion is spent on construction in the U.S. alone every single year. Yet it’s a highly fragmented industry. It doesn’t use application or technology intelligently, labor overheads are high, it has very intensive operating needs, and it comes with substantial regulatory, media, and political danger. Plus, get it right in one city doesn’t automatically planned it will in another.

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