With trust in tech at an all-time low, it’s more important than ever to deploy ethical marketing tools.
It’s been a tough year for tech. From the Cambridge Analytica/Facebook scandal to concerns around Venmo’s creepy public transaction history to accidents caused by self-driving cars and the way stalker ads now chase us across the web, it’s increasingly hard not to feel that we’re at the mercy of an army of unfeeling machines exploiting us for commercial gain. And as the #DeleteFacebook movement illustrates, consumers who feel exploited by tech are willing and able to jump ship.
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